We co-design your innovative solutions
We co-create
Elena’s background in clinical psychology, her empathetic energy and her art in moderating groups of people have made her a master facilitator of any kind of multidisciplinary workshops, like Brand Key, Cocreation and Design Thinking processes.
Co-creation Processes & Design Thinking
Multidisciplinary consumer/user centric sessions (client, user, KOLs) with the aim to generate new ideas and product concepts.
Some of Synergic unique tools
Sensorial Atelier
Research space to explore the emotional universe generated by sensorial stimuli aimed to develop new ideas and product concepts.
Semiotic BrandCoding
Semiotic analysis of the iconography of the brand with the aim to understand its cultural meaning and role.
InsightNography
Identifying and gathering key new behavioural and attitudinal trends through ethnographic adhoc tools.
EthnoLive
Creating insightful and stimulating video pieces to illustrate key behavioural consumers insights in their everyday that can help to generate understanding among company involved teams.