Studies specifically designed to respond to the needs of clients
- Brand Personality Modelling
- Semiotic Brand Audit
- Advanced Sequential Recycling
- Ethnic Clicking
- Blog creation
- Netnography
- Client and Consumer Contact
- NeuroQ
- InnoQ
- EthnoKids
- Qshared
- Trendscreening
- Touchpoints
- Online Communities
Brand Personality Modelling
In-depth study of the brand and its rational and emotional values.
In-depth study of the brand and its rational and emotional values.
Semiotic Brand Audit
Analysis of all of the signs and codes inherent to a brand, contextualized in its environment.
Analysis of all of the signs and codes inherent to a brand, contextualized in its environment.
Advanced Sequential Recycling
Iterative process for the development of a concept/product in consecutive stages allowing for a relevant shortening of research time.
Iterative process for the development of a concept/product in consecutive stages allowing for a relevant shortening of research time.
Ethnic Clicking
Trans-cultural studies on immigrant target groups with the support of native collaborators and in an adequate setting.
Trans-cultural studies on immigrant target groups with the support of native collaborators and in an adequate setting.
Blog creation
Analysis of the universes of children and young people through an innovative and creative approach that allows for latent feelings to surface.
Analysis of the universes of children and young people through an innovative and creative approach that allows for latent feelings to surface.
Netnography
Exploration of websites and the interaction between users from a qualitative-motivational and semiotic approach.
Exploration of websites and the interaction between users from a qualitative-motivational and semiotic approach.
Client and Consumer Contact
Direct client-consumer interaction moderated and analyzed by a Senior Project Leader.
Direct client-consumer interaction moderated and analyzed by a Senior Project Leader.
NeuroQ
Application of neuroscience to the qualitative research to improve the identification of unconscious responses.
Application of neuroscience to the qualitative research to improve the identification of unconscious responses.
InnoQ
Study of innovation and creativity to detect new business opportunities and their potential for success.
Study of innovation and creativity to detect new business opportunities and their potential for success.
EthnoKids
Observation of mother-child relationships in their environment in order to reach an in-depth understanding of the real interest and role of a product in that relationship.
Observation of mother-child relationships in their environment in order to reach an in-depth understanding of the real interest and role of a product in that relationship.
Qshared
Joint study of current themes of general interest that enable us to obtain in-depth results, minimizing the costs of the research.
Joint study of current themes of general interest that enable us to obtain in-depth results, minimizing the costs of the research.
Trendscreening
Identification and analysis of emerging trends and how they can be used to benefit a specific sector/product.
Identification and analysis of emerging trends and how they can be used to benefit a specific sector/product.
Touchpoints
Analysis of points of contact between consumers and a specific brand in order to determine and understand their emotional link with that brand.
Analysis of points of contact between consumers and a specific brand in order to determine and understand their emotional link with that brand.
Online Communities
Online study allowing us to obtain spontaneous and immediate information from an ad hoc community, with the full added value of a good qualitative analysis.
Online study allowing us to obtain spontaneous and immediate information from an ad hoc community, with the full added value of a good qualitative analysis.
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